Are you a Microwave Maker or a Crockpot Creator?

Guy walks into a bar, sees an unfamilar pretty girl, sits down next to pretty girl, and asks her to marry him. We all know how this story ends, with a laugh and hopefully not a restraining order.

That said, let’s talk about something everyone asks about, brand relations. How does one strike up a conversation with brands that we all see when we walk into Home Depot, Lowes, etc. Does it look like the guy walking into the bar or is there more to it? To figure this out, let’s talk a little bit about life and meal prep.

From day one of Gingerwoodworks my goal was to be me, in all the oddly unique ways that God has put me together and shaped me. I never dreamt of anything more than simply to showing my kids how to work hard, set goals and achieve them. Success here for me is defined simply by remaining true to whom I was from Day one.

I wanted to become what I Like to refer to as a “Crockpot Creator”, placed on simmer and slowly taking in all of the various flavors of social media. I wanted to always be trying new things, exploring my talents, finding my areas for growth, and ensuring I was working to grow them. I wanted to build relationships with other makers, understand what makes them tic. I wanted to engage with brands, understand what their story was and the direction they were headed.

I always wanted to avoid being a “Microwave Maker” who was here today, gone tomorrow. Quick to interact with a brand, and even quicker to move on to another. Much like a microwave, used for convience and a quick meal. It is not in me to be in a space such as social media without building relationships with other makers and brands on a personal level.

All that to say this, when it comes to partnering with brands, do a few things for yourself right now.

  1. Identify who you are and the direction you want to take your pages
  2. Research the brands that you are spending money on and commit to building relationships with them the old fashion way, using their products.
  3. Focus on becoming a “Crockpot Creator” not a “Microwave Maker

In the end, the guy at the bar could have introduced himself in so many more ways. Taking a chance that the person he was is what she was looking for. Work on figuring out who you are, because when you begin a relationship with a brand they want to know its the right fit and you are here for the long haul.


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